Autopilot vs Keap (Marketing): Complete Comparison (2026)
Choosing between Autopilot and Keap (Marketing) is a common decision for marketing automation buyers in 2026. Keap (Marketing) has been in the market since 2001, giving it a 11-year head start over Autopilot (founded 2012). Autopilot serves 12K+ orgs users while Keap (Marketing) has 200K+ users globally. Autopilot differentiates with journey builder and email and sms, while Keap (Marketing) leads with marketing automation and crm. In this head-to-head comparison, Autopilot earns a higher hiltonsoftware.co score of 86/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Autopilot and Keap (Marketing) across features, pricing, and user satisfaction, Autopilot takes the lead with a score of 86/100 versus Keap (Marketing)'s 84/100. Autopilot's key advantages include "visual journey builder is exceptional" and "built-in cdp and analytics". That said, Keap (Marketing) has its own strengths — particularly "all-in-one for small businesses" — making it a viable alternative for specific use cases.
Neither Autopilot nor Keap (Marketing) offers a free plan. Autopilot starts at $99/mo and Keap (Marketing) at $199/mo. For the investment, Autopilot delivers journey builder and email and sms, while Keap (Marketing) provides marketing automation and crm.
Bottom line: Choose Autopilot if you need marketing teams wanting visual customer journey automation with analytics. Go with Keap (Marketing) if your priority is small businesses wanting crm and marketing automation tightly integrated. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Marketing teams wanting visual customer journey automation with analytics.
Small businesses wanting CRM and marketing automation tightly integrated.