HubSpot Marketing vs Keap (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot Marketing
Keap (Marketing)
Starting Price
$45/mo
$199/mo
Free Plan
Yes
No
Users
216K+ orgs
200K+
Founded
2006
2001
Rating
4.5/5
4.2/5
Best For
SMBs running inbound marketing wanting all tools i...
Small businesses wanting CRM and marketing automat...
Feature-by-Feature Comparison
HubSpot MarketingKeap (Marketing)
92Ease of Use83
94Features88
94Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
HubSpot Marketing leads with a ToolScout Score of 90 vs 84 for Keap (Marketing). HubSpot Marketing is best suited for SMBs running inbound marketing wanting all tools in one platform, while Keap (Marketing) excels for Small businesses wanting CRM and marketing automation tightly integrated. Both are strong options in the Marketing Automation space.
CHOOSE HUBSPOT MARKETING IF:
SMBs running inbound marketing wanting all tools in one platform.
CHOOSE KEAP (MARKETING) IF:
Small businesses wanting CRM and marketing automation tightly integrated.
Frequently Asked Questions
Is HubSpot Marketing better than Keap (Marketing)?
HubSpot Marketing scores 90/100 on ToolScout compared to Keap (Marketing)'s 84/100. However, the best choice depends on your specific needs. HubSpot Marketing is best for SMBs running inbound marketing wanting all tools in one platform. Keap (Marketing) is best for Small businesses wanting CRM and marketing automation tightly integrated.
Does HubSpot Marketing have a free plan?
Yes, HubSpot Marketing offers a free plan. Paid plans start from $45/mo.
Does Keap (Marketing) have a free plan?
No, Keap (Marketing) does not offer a free plan. Plans start from $199/mo.
Can I migrate from HubSpot Marketing to Keap (Marketing)?
Migration between HubSpot Marketing and Keap (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.