Keap (Marketing) vs SharpSpring: Complete Comparison (2026)
Choosing between Keap (Marketing) and SharpSpring is a common decision for marketing automation buyers in 2026. Keap (Marketing) has been in the market since 2001, giving it a 11-year head start over SharpSpring (founded 2012). Keap (Marketing) serves 200K+ users while SharpSpring has 10K+ orgs users globally. Keap (Marketing) differentiates with marketing automation and crm, while SharpSpring leads with email automation and crm. In this head-to-head comparison, SharpSpring earns a higher hiltonsoftware.co score of 86/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Keap (Marketing) and SharpSpring across features, pricing, and user satisfaction, SharpSpring takes the lead with a score of 86/100 versus Keap (Marketing)'s 84/100. SharpSpring's key advantages include "more affordable than hubspot enterprise" and "good for agencies with re-brandable platform". That said, Keap (Marketing) has its own strengths — particularly "all-in-one for small businesses" — making it a viable alternative for specific use cases.
Neither Keap (Marketing) nor SharpSpring offers a free plan. Keap (Marketing) starts at $199/mo and SharpSpring at $449/mo. For the investment, Keap (Marketing) delivers marketing automation and crm, while SharpSpring provides email automation and crm.
Bottom line: Choose Keap (Marketing) if you need small businesses wanting crm and marketing automation tightly integrated. Go with SharpSpring if your priority is agencies wanting white-label marketing automation at a lower cost than hubspot. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Small businesses wanting CRM and marketing automation tightly integrated.
Agencies wanting white-label marketing automation at a lower cost than HubSpot.