Klaviyo (Marketing) vs Marketo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Klaviyo (Marketing)
Marketo
Starting Price
$20/mo
Custom pricing
Free Plan
Yes
No
Users
130K+ orgs
5K+ orgs
Founded
2012
2006
Rating
4.6/5
4.2/5
Best For
E-commerce stores wanting powerful behavioral mark...
Enterprise B2B marketing teams running complex dem...
Feature-by-Feature Comparison
Klaviyo (Marketing)Marketo
94Ease of Use83
96Features88
96Value for Money82
87Customer Support79
89Integrations81
90Mobile App82
AI Verdict
Klaviyo (Marketing) leads with a ToolScout Score of 92 vs 84 for Marketo. Klaviyo (Marketing) is best suited for E-commerce stores wanting powerful behavioral marketing automation, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE KLAVIYO (MARKETING) IF:
E-commerce stores wanting powerful behavioral marketing automation.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
Frequently Asked Questions
Is Klaviyo (Marketing) better than Marketo?
Klaviyo (Marketing) scores 92/100 on ToolScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs.
Does Klaviyo (Marketing) have a free plan?
Yes, Klaviyo (Marketing) offers a free plan. Paid plans start from $20/mo.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Klaviyo (Marketing) to Marketo?
Migration between Klaviyo (Marketing) and Marketo depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.