HubSpot Marketing vs Klaviyo (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot Marketing
Klaviyo (Marketing)
Starting Price
$45/mo
$20/mo
Free Plan
Yes
Yes
Users
216K+ orgs
130K+ orgs
Founded
2006
2012
Rating
4.5/5
4.6/5
Best For
SMBs running inbound marketing wanting all tools i...
E-commerce stores wanting powerful behavioral mark...
Feature-by-Feature Comparison
HubSpot MarketingKlaviyo (Marketing)
92Ease of Use94
94Features96
94Value for Money96
85Customer Support87
87Integrations89
88Mobile App90
AI Verdict
Klaviyo (Marketing) leads with a ToolScout Score of 92 vs 90 for HubSpot Marketing. Klaviyo (Marketing) is best suited for E-commerce stores wanting powerful behavioral marketing automation, while HubSpot Marketing excels for SMBs running inbound marketing wanting all tools in one platform. Both are strong options in the Marketing Automation space.
CHOOSE HUBSPOT MARKETING IF:
SMBs running inbound marketing wanting all tools in one platform.
CHOOSE KLAVIYO (MARKETING) IF:
E-commerce stores wanting powerful behavioral marketing automation.
Frequently Asked Questions
Is HubSpot Marketing better than Klaviyo (Marketing)?
Klaviyo (Marketing) scores 92/100 on ToolScout compared to HubSpot Marketing's 90/100. However, the best choice depends on your specific needs. HubSpot Marketing is best for SMBs running inbound marketing wanting all tools in one platform. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation.
Does HubSpot Marketing have a free plan?
Yes, HubSpot Marketing offers a free plan. Paid plans start from $45/mo.
Does Klaviyo (Marketing) have a free plan?
Yes, Klaviyo (Marketing) offers a free plan. Paid plans start from $20/mo.
Can I migrate from HubSpot Marketing to Klaviyo (Marketing)?
Migration between HubSpot Marketing and Klaviyo (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.