Keap (Marketing) vs Moosend: Complete Comparison (2026)
Choosing between Keap (Marketing) and Moosend is a common decision for marketing automation buyers in 2026. Keap (Marketing) has been in the market since 2001, giving it a 10-year head start over Moosend (founded 2011). Keap (Marketing) serves 200K+ users while Moosend has 100K+ users globally. Keap (Marketing) differentiates with marketing automation and crm, while Moosend leads with email campaigns and automation workflows. In this head-to-head comparison, Moosend earns a higher hiltonsoftware.co score of 92/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Keap (Marketing) and Moosend across features, pricing, and user satisfaction, Moosend takes the lead with a score of 92/100 versus Keap (Marketing)'s 84/100. Moosend's key advantages include "very affordable pricing" and "user-friendly interface". That said, Keap (Marketing) has its own strengths — particularly "all-in-one for small businesses" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Moosend offers a free plan, making it more accessible for individuals and small teams exploring marketing automation solutions. Keap (Marketing) starts at $199/mo with no free tier, but often justifies the cost with marketing automation and crm.
Bottom line: Choose Keap (Marketing) if you need small businesses wanting crm and marketing automation tightly integrated. Go with Moosend if your priority is budget-focused marketers wanting solid automation at low cost. Both are strong marketing automation tools — we recommend trying the free plan of each before committing.
Small businesses wanting CRM and marketing automation tightly integrated.
Budget-focused marketers wanting solid automation at low cost.