Copper CRM vs Insightly: Complete Comparison (2026)
Choosing between Copper CRM and Insightly is a common decision for crm buyers in 2026. Both Copper CRM and Insightly are established players, founded in 2013 and 2009 respectively. Copper CRM serves 30K+ orgs users while Insightly has 25K+ orgs users globally. Copper CRM differentiates with gmail integration and auto data capture, while Insightly leads with contact management and project delivery. In this head-to-head comparison, Copper CRM earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Copper CRM and Insightly across features, pricing, and user satisfaction, Copper CRM takes the lead with a score of 90/100 versus Insightly's 84/100. Copper CRM's key advantages include "lives inside gmail" and "minimal data entry required". That said, Insightly has its own strengths — particularly "crm plus project management" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Insightly offers a free plan, making it more accessible for individuals and small teams exploring crm solutions. Copper CRM starts at $9/user/mo with no free tier, but often justifies the cost with gmail integration and auto data capture.
Bottom line: Choose Copper CRM if you need google workspace users wanting a crm inside gmail. Go with Insightly if your priority is service businesses managing both sales and project delivery. Both are strong crm tools — we recommend trying the free plan of each before committing.
Google Workspace users wanting a CRM inside Gmail.
Service businesses managing both sales and project delivery.