Act-On vs Encharge: Complete Comparison (2026)
Choosing between Act-On and Encharge is a common decision for marketing automation buyers in 2026. Act-On has been in the market since 2008, giving it a 10-year head start over Encharge (founded 2018). Act-On serves 4K+ orgs users while Encharge has 3K+ orgs users globally. Act-On differentiates with lead nurturing and email marketing, while Encharge leads with behavior-based automation and user segmentation. In this head-to-head comparison, Encharge earns a higher hiltonsoftware.co score of 92/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Act-On and Encharge across features, pricing, and user satisfaction, Encharge takes the lead with a score of 92/100 versus Act-On's 84/100. Encharge's key advantages include "purpose-built for saas companies" and "visual flow builder is intuitive". That said, Act-On has its own strengths — particularly "good for mid-market b2b" — making it a viable alternative for specific use cases.
Neither Act-On nor Encharge offers a free plan. Act-On starts at $900/mo and Encharge at $49/mo. For the investment, Act-On delivers lead nurturing and email marketing, while Encharge provides behavior-based automation and user segmentation.
Bottom line: Choose Act-On if you need mid-market b2b companies wanting dedicated marketing automation beyond email. Go with Encharge if your priority is saas companies wanting behavior-based onboarding and lifecycle automation. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
SaaS companies wanting behavior-based onboarding and lifecycle automation.