Brevo vs Klaviyo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Brevo
Klaviyo
Starting Price
$25/mo
$20/mo
Free Plan
Yes
Yes
Users
500K+ orgs
130K+ orgs
Founded
2012
2012
Rating
4.4/5
4.6/5
Best For
SMBs needing affordable email plus SMS marketing t...
E-commerce brands on Shopify wanting data-driven e...
Feature-by-Feature Comparison
BrevoKlaviyo
90Ease of Use94
92Features96
92Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
Klaviyo leads with a hiltonsoftware.co Score of 92 vs 88 for Brevo. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Brevo excels for SMBs needing affordable email plus SMS marketing together. Both are strong options in the Email Marketing space.
CHOOSE BREVO IF:
SMBs needing affordable email plus SMS marketing together.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
Frequently Asked Questions
Is Brevo better than Klaviyo?
Klaviyo scores 92/100 on hiltonsoftware.co compared to Brevo's 88/100. However, the best choice depends on your specific needs. Brevo is best for SMBs needing affordable email plus SMS marketing together. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing.
Does Brevo have a free plan?
Yes, Brevo offers a free plan. Paid plans start from $25/mo.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Can I migrate from Brevo to Klaviyo?
Migration between Brevo and Klaviyo depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.