Klaviyo vs Mailchimp: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Klaviyo
Mailchimp
Starting Price
$20/mo
$13/mo
Free Plan
Yes
Yes
Users
130K+ orgs
13M+
Founded
2012
2001
Rating
4.6/5
4.4/5
Best For
E-commerce brands on Shopify wanting data-driven e...
Small businesses and creators starting email marke...
Feature-by-Feature Comparison
KlaviyoMailchimp
94Ease of Use90
96Features92
96Value for Money92
87Customer Support83
89Integrations85
90Mobile App86
AI Verdict
Klaviyo leads with a SoftScout Score of 92 vs 88 for Mailchimp. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Mailchimp excels for Small businesses and creators starting email marketing. Both are strong options in the Email Marketing space.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
CHOOSE MAILCHIMP IF:
Small businesses and creators starting email marketing.
Frequently Asked Questions
Is Klaviyo better than Mailchimp?
Klaviyo scores 92/100 on SoftScout compared to Mailchimp's 88/100. However, the best choice depends on your specific needs. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing. Mailchimp is best for Small businesses and creators starting email marketing.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan. Paid plans start from $13/mo.
Can I migrate from Klaviyo to Mailchimp?
Migration between Klaviyo and Mailchimp depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.