Brevo vs Mailchimp: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Brevo
Mailchimp
Starting Price
$25/mo
$13/mo
Free Plan
Yes
Yes
Users
500K+ orgs
13M+
Founded
2012
2001
Rating
4.4/5
4.4/5
Best For
SMBs needing affordable email plus SMS marketing t...
Small businesses and creators starting email marke...
Feature-by-Feature Comparison
BrevoMailchimp
90Ease of Use90
92Features92
92Value for Money92
83Customer Support83
85Integrations85
86Mobile App86
AI Verdict
Brevo leads with a ToolScout Score of 88 vs 88 for Mailchimp. Brevo is best suited for SMBs needing affordable email plus SMS marketing together, while Mailchimp excels for Small businesses and creators starting email marketing. Both are strong options in the Email Marketing space.
CHOOSE BREVO IF:
SMBs needing affordable email plus SMS marketing together.
CHOOSE MAILCHIMP IF:
Small businesses and creators starting email marketing.
Frequently Asked Questions
Is Brevo better than Mailchimp?
Brevo scores 88/100 on ToolScout compared to Mailchimp's 88/100. However, the best choice depends on your specific needs. Brevo is best for SMBs needing affordable email plus SMS marketing together. Mailchimp is best for Small businesses and creators starting email marketing.
Does Brevo have a free plan?
Yes, Brevo offers a free plan. Paid plans start from $25/mo.
Does Mailchimp have a free plan?
Yes, Mailchimp offers a free plan. Paid plans start from $13/mo.
Can I migrate from Brevo to Mailchimp?
Migration between Brevo and Mailchimp depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.