ActiveCampaign vs Autopilot: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Autopilot
Starting Price
$15/mo
$99/mo
Free Plan
No
No
Users
185K+ orgs
12K+ orgs
Founded
2003
2012
Rating
4.5/5
4.3/5
Best For
SMBs wanting powerful email automation deeply conn...
Marketing teams wanting visual customer journey au...
Feature-by-Feature Comparison
ActiveCampaignAutopilot
89Ease of Use85
94Features90
88Value for Money84
85Customer Support81
87Integrations83
88Mobile App84
AI Verdict
ActiveCampaign leads with a ToolScout Score of 90 vs 86 for Autopilot. ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while Autopilot excels for Marketing teams wanting visual customer journey automation with analytics. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE AUTOPILOT IF:
Marketing teams wanting visual customer journey automation with analytics.
Frequently Asked Questions
Is ActiveCampaign better than Autopilot?
ActiveCampaign scores 90/100 on ToolScout compared to Autopilot's 86/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Autopilot is best for Marketing teams wanting visual customer journey automation with analytics.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Autopilot have a free plan?
No, Autopilot does not offer a free plan. Plans start from $99/mo.
Can I migrate from ActiveCampaign to Autopilot?
Migration between ActiveCampaign and Autopilot depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.