ActiveCampaign vs HubSpot Marketing: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
HubSpot Marketing
Starting Price
$15/mo
$45/mo
Free Plan
No
Yes
Users
185K+ orgs
216K+ orgs
Founded
2003
2006
Rating
4.5/5
4.5/5
Best For
SMBs wanting powerful email automation deeply conn...
SMBs running inbound marketing wanting all tools i...
Feature-by-Feature Comparison
ActiveCampaignHubSpot Marketing
89Ease of Use92
94Features94
88Value for Money94
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
ActiveCampaign leads with a ToolScout Score of 90 vs 90 for HubSpot Marketing. ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while HubSpot Marketing excels for SMBs running inbound marketing wanting all tools in one platform. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE HUBSPOT MARKETING IF:
SMBs running inbound marketing wanting all tools in one platform.
Frequently Asked Questions
Is ActiveCampaign better than HubSpot Marketing?
ActiveCampaign scores 90/100 on ToolScout compared to HubSpot Marketing's 90/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. HubSpot Marketing is best for SMBs running inbound marketing wanting all tools in one platform.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does HubSpot Marketing have a free plan?
Yes, HubSpot Marketing offers a free plan. Paid plans start from $45/mo.
Can I migrate from ActiveCampaign to HubSpot Marketing?
Migration between ActiveCampaign and HubSpot Marketing depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.