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Act-On
POPULARMarketing automation platform for mid-market companies with lead nurturing and scoring.
★★★★★4.2
4K+ orgs usersFounded 2008Score Breakdown
Ease of Use
81
Features
88
Value for Money
82
Customer Support
76
Integrations
81
Pros & Cons
✓Good for mid-market B2B
✓Solid lead scoring
✗Expensive for small teams
✗Interface needs modernization
Key Features
✓Lead nurturing
✓Email marketing
✓Landing pages
✓Website analytics
Best For
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Pricing
Starter
For small teams
Business
For companies
Enterprise
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