Matomo vs PostHog: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Matomo
PostHog
Starting Price
$23/mo (cloud)
Pay per event
Free Plan
Yes
Yes
Users
1.4M+ websites
50K+ orgs
Founded
2007
2020
Rating
4.4/5
4.6/5
Best For
Organizations needing full-featured, GDPR-complian...
Product teams wanting open-source analytics with f...
Feature-by-Feature Comparison
MatomoPostHog
90Ease of Use94
92Features96
92Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
PostHog leads with a ToolScout Score of 92 vs 88 for Matomo. PostHog is best suited for Product teams wanting open-source analytics with feature flags and experiments, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
CHOOSE POSTHOG IF:
Product teams wanting open-source analytics with feature flags and experiments.
Frequently Asked Questions
Is Matomo better than PostHog?
PostHog scores 92/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own. PostHog is best for Product teams wanting open-source analytics with feature flags and experiments.
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Does PostHog have a free plan?
Yes, PostHog offers a free plan. Paid plans start from Pay per event.
Can I migrate from Matomo to PostHog?
Migration between Matomo and PostHog depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.