Google Analytics vs Matomo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Google Analytics
Matomo
Starting Price
Free (GA4)
$23/mo (cloud)
Free Plan
Yes
Yes
Users
50M+ websites
1.4M+ websites
Founded
2005
2007
Rating
4.4/5
4.4/5
Best For
Every website owner wanting free, comprehensive we...
Organizations needing full-featured, GDPR-complian...
Feature-by-Feature Comparison
Google AnalyticsMatomo
90Ease of Use90
92Features92
92Value for Money92
83Customer Support83
85Integrations85
86Mobile App86
AI Verdict
Google Analytics leads with a ToolScout Score of 88 vs 88 for Matomo. Google Analytics is best suited for Every website owner wanting free, comprehensive web traffic analytics, while Matomo excels for Organizations needing full-featured, GDPR-compliant web analytics they own. Both are strong options in the Analytics & BI space.
CHOOSE GOOGLE ANALYTICS IF:
Every website owner wanting free, comprehensive web traffic analytics.
CHOOSE MATOMO IF:
Organizations needing full-featured, GDPR-compliant web analytics they own.
Frequently Asked Questions
Is Google Analytics better than Matomo?
Google Analytics scores 88/100 on ToolScout compared to Matomo's 88/100. However, the best choice depends on your specific needs. Google Analytics is best for Every website owner wanting free, comprehensive web traffic analytics. Matomo is best for Organizations needing full-featured, GDPR-compliant web analytics they own.
Does Google Analytics have a free plan?
Yes, Google Analytics offers a free plan. Paid plans start from Free (GA4).
Does Matomo have a free plan?
Yes, Matomo offers a free plan. Paid plans start from $23/mo (cloud).
Can I migrate from Google Analytics to Matomo?
Migration between Google Analytics and Matomo depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.