Marketo vs SharpSpring: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Marketo
SharpSpring
Starting Price
Custom pricing
$449/mo
Free Plan
No
No
Users
5K+ orgs
10K+ orgs
Founded
2006
2012
Rating
4.2/5
4.3/5
Best For
Enterprise B2B marketing teams running complex dem...
Agencies wanting white-label marketing automation ...
Feature-by-Feature Comparison
MarketoSharpSpring
83Ease of Use85
88Features90
82Value for Money84
79Customer Support81
81Integrations83
82Mobile App84
AI Verdict
SharpSpring leads with a SoftScout Score of 86 vs 84 for Marketo. SharpSpring is best suited for Agencies wanting white-label marketing automation at a lower cost than HubSpot, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
CHOOSE SHARPSPRING IF:
Agencies wanting white-label marketing automation at a lower cost than HubSpot.
Frequently Asked Questions
Is Marketo better than SharpSpring?
SharpSpring scores 86/100 on SoftScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs. SharpSpring is best for Agencies wanting white-label marketing automation at a lower cost than HubSpot.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Does SharpSpring have a free plan?
No, SharpSpring does not offer a free plan. Plans start from $449/mo.
Can I migrate from Marketo to SharpSpring?
Migration between Marketo and SharpSpring depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.