HubSpot Marketing vs Marketo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot Marketing
Marketo
Starting Price
$45/mo
Custom pricing
Free Plan
Yes
No
Users
216K+ orgs
5K+ orgs
Founded
2006
2006
Rating
4.5/5
4.2/5
Best For
SMBs running inbound marketing wanting all tools i...
Enterprise B2B marketing teams running complex dem...
Feature-by-Feature Comparison
HubSpot MarketingMarketo
92Ease of Use83
94Features88
94Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
HubSpot Marketing leads with a ToolScout Score of 90 vs 84 for Marketo. HubSpot Marketing is best suited for SMBs running inbound marketing wanting all tools in one platform, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE HUBSPOT MARKETING IF:
SMBs running inbound marketing wanting all tools in one platform.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
Frequently Asked Questions
Is HubSpot Marketing better than Marketo?
HubSpot Marketing scores 90/100 on ToolScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. HubSpot Marketing is best for SMBs running inbound marketing wanting all tools in one platform. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs.
Does HubSpot Marketing have a free plan?
Yes, HubSpot Marketing offers a free plan. Paid plans start from $45/mo.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Can I migrate from HubSpot Marketing to Marketo?
Migration between HubSpot Marketing and Marketo depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.