HubSpot Marketing vs Lemlist: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot Marketing
Lemlist
Starting Price
$45/mo
$32/user/mo
Free Plan
Yes
No
Users
216K+ orgs
37K+
Founded
2006
2018
Rating
4.5/5
4.5/5
Best For
SMBs running inbound marketing wanting all tools i...
Sales teams wanting highly personalized cold outre...
Feature-by-Feature Comparison
HubSpot MarketingLemlist
92Ease of Use89
94Features94
94Value for Money88
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
HubSpot Marketing leads with a SoftScout Score of 90 vs 90 for Lemlist. HubSpot Marketing is best suited for SMBs running inbound marketing wanting all tools in one platform, while Lemlist excels for Sales teams wanting highly personalized cold outreach with custom images. Both are strong options in the Marketing Automation space.
CHOOSE HUBSPOT MARKETING IF:
SMBs running inbound marketing wanting all tools in one platform.
CHOOSE LEMLIST IF:
Sales teams wanting highly personalized cold outreach with custom images.
Frequently Asked Questions
Is HubSpot Marketing better than Lemlist?
HubSpot Marketing scores 90/100 on SoftScout compared to Lemlist's 90/100. However, the best choice depends on your specific needs. HubSpot Marketing is best for SMBs running inbound marketing wanting all tools in one platform. Lemlist is best for Sales teams wanting highly personalized cold outreach with custom images.
Does HubSpot Marketing have a free plan?
Yes, HubSpot Marketing offers a free plan. Paid plans start from $45/mo.
Does Lemlist have a free plan?
No, Lemlist does not offer a free plan. Plans start from $32/user/mo.
Can I migrate from HubSpot Marketing to Lemlist?
Migration between HubSpot Marketing and Lemlist depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.