Gladly vs Kustomer: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Gladly
Kustomer
Starting Price
$180/agent/mo
$89/agent/mo
Free Plan
No
No
Users
500+ orgs
1K+ orgs
Founded
2014
2015
Rating
4.7/5
4.4/5
Best For
Premium brands wanting people-centered service tha...
High-growth companies wanting CRM-native omnichann...
Feature-by-Feature Comparison
GladlyKustomer
93Ease of Use87
98Features92
92Value for Money86
89Customer Support83
91Integrations85
92Mobile App86
AI Verdict
Gladly leads with a SoftScout Score of 94 vs 88 for Kustomer. Gladly is best suited for Premium brands wanting people-centered service that knows customers across channels, while Kustomer excels for High-growth companies wanting CRM-native omnichannel customer service. Both are strong options in the Customer Support space.
CHOOSE GLADLY IF:
Premium brands wanting people-centered service that knows customers across channels.
CHOOSE KUSTOMER IF:
High-growth companies wanting CRM-native omnichannel customer service.
Frequently Asked Questions
Is Gladly better than Kustomer?
Gladly scores 94/100 on SoftScout compared to Kustomer's 88/100. However, the best choice depends on your specific needs. Gladly is best for Premium brands wanting people-centered service that knows customers across channels. Kustomer is best for High-growth companies wanting CRM-native omnichannel customer service.
Does Gladly have a free plan?
No, Gladly does not offer a free plan. Plans start from $180/agent/mo.
Does Kustomer have a free plan?
No, Kustomer does not offer a free plan. Plans start from $89/agent/mo.
Can I migrate from Gladly to Kustomer?
Migration between Gladly and Kustomer depends on the specific features you use. Both tools are in the Customer Support category. Check each tool's import/export options for data portability before switching.