Gladly vs Zendesk: Complete Comparison (2026)

Updated: March 7, 20268 min read
😊
Gladly
Customer Support
94
SoftScout Score
RECOMMENDED
VS
🎧
Zendesk
Customer Support
86
SoftScout Score

Quick Comparison

Gladly
Zendesk
Starting Price
$180/agent/mo
$19/agent/mo
Free Plan
No
No
Users
500+ orgs
100K+ orgs
Founded
2014
2007
Rating
4.7/5
4.3/5
Best For
Premium brands wanting people-centered service tha...
Mid-market and enterprise teams running high-volum...

Feature-by-Feature Comparison

GladlyZendesk
93Ease of Use85
98Features90
92Value for Money84
89Customer Support81
91Integrations83
92Mobile App84
AI Verdict

Gladly leads with a SoftScout Score of 94 vs 86 for Zendesk. Gladly is best suited for Premium brands wanting people-centered service that knows customers across channels, while Zendesk excels for Mid-market and enterprise teams running high-volume customer support. Both are strong options in the Customer Support space.

CHOOSE GLADLY IF:

Premium brands wanting people-centered service that knows customers across channels.

CHOOSE ZENDESK IF:

Mid-market and enterprise teams running high-volume customer support.

Frequently Asked Questions

Is Gladly better than Zendesk?
Gladly scores 94/100 on SoftScout compared to Zendesk's 86/100. However, the best choice depends on your specific needs. Gladly is best for Premium brands wanting people-centered service that knows customers across channels. Zendesk is best for Mid-market and enterprise teams running high-volume customer support.
Does Gladly have a free plan?
No, Gladly does not offer a free plan. Plans start from $180/agent/mo.
Does Zendesk have a free plan?
No, Zendesk does not offer a free plan. Plans start from $19/agent/mo.
Can I migrate from Gladly to Zendesk?
Migration between Gladly and Zendesk depends on the specific features you use. Both tools are in the Customer Support category. Check each tool's import/export options for data portability before switching.