Keap vs SugarCRM: Complete Comparison (2026)
Updated: March 7, 20268 min read
Quick Comparison
Keap
SugarCRM
Starting Price
$199/mo
$19/user/mo
Free Plan
No
No
Users
200K+
4.5K+ orgs
Founded
2001
2004
Rating
4.2/5
4.2/5
Best For
Small businesses wanting CRM plus marketing automa...
Mid-market enterprises wanting a highly customizab...
Feature-by-Feature Comparison
KeapSugarCRM
83Ease of Use83
88Features88
82Value for Money82
79Customer Support79
81Integrations81
82Mobile App82
AI Verdict
Keap leads with a SoftScout Score of 84 vs 84 for SugarCRM. Keap is best suited for Small businesses wanting CRM plus marketing automation together, while SugarCRM excels for Mid-market enterprises wanting a highly customizable CRM platform. Both are strong options in the CRM space.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
CHOOSE SUGARCRM IF:
Mid-market enterprises wanting a highly customizable CRM platform.
Frequently Asked Questions
Is Keap better than SugarCRM?
Keap scores 84/100 on SoftScout compared to SugarCRM's 84/100. However, the best choice depends on your specific needs. Keap is best for Small businesses wanting CRM plus marketing automation together. SugarCRM is best for Mid-market enterprises wanting a highly customizable CRM platform.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Does SugarCRM have a free plan?
No, SugarCRM does not offer a free plan. Plans start from $19/user/mo.
Can I migrate from Keap to SugarCRM?
Migration between Keap and SugarCRM depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.