Keap vs Salesforce: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Keap
Salesforce
Starting Price
$199/mo
$25/user/mo
Free Plan
No
No
Users
200K+
150K+ orgs
Founded
2001
1999
Rating
4.2/5
4.4/5
Best For
Small businesses wanting CRM plus marketing automa...
Enterprises needing comprehensive CRM and business...
Feature-by-Feature Comparison
KeapSalesforce
83Ease of Use87
88Features92
82Value for Money86
79Customer Support83
81Integrations85
82Mobile App86
AI Verdict
Salesforce leads with a ToolScout Score of 88 vs 84 for Keap. Salesforce is best suited for Enterprises needing comprehensive CRM and business automation, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
CHOOSE SALESFORCE IF:
Enterprises needing comprehensive CRM and business automation.
Frequently Asked Questions
Is Keap better than Salesforce?
Salesforce scores 88/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. Keap is best for Small businesses wanting CRM plus marketing automation together. Salesforce is best for Enterprises needing comprehensive CRM and business automation.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Does Salesforce have a free plan?
No, Salesforce does not offer a free plan. Plans start from $25/user/mo.
Can I migrate from Keap to Salesforce?
Migration between Keap and Salesforce depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.