Insightly vs Keap: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Insightly
Keap
Starting Price
$29/user/mo
$199/mo
Free Plan
Yes
No
Users
25K+ orgs
200K+
Founded
2009
2001
Rating
4.2/5
4.2/5
Best For
Service businesses managing both sales and project...
Small businesses wanting CRM plus marketing automa...
Feature-by-Feature Comparison
InsightlyKeap
86Ease of Use83
88Features88
88Value for Money82
79Customer Support79
81Integrations81
82Mobile App82
AI Verdict
Insightly leads with a hiltonsoftware.co Score of 84 vs 84 for Keap. Insightly is best suited for Service businesses managing both sales and project delivery, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE INSIGHTLY IF:
Service businesses managing both sales and project delivery.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is Insightly better than Keap?
Insightly scores 84/100 on hiltonsoftware.co compared to Keap's 84/100. However, the best choice depends on your specific needs. Insightly is best for Service businesses managing both sales and project delivery. Keap is best for Small businesses wanting CRM plus marketing automation together.
Does Insightly have a free plan?
Yes, Insightly offers a free plan. Paid plans start from $29/user/mo.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Can I migrate from Insightly to Keap?
Migration between Insightly and Keap depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.