ActiveCampaign vs Lemlist: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Lemlist
Starting Price
$15/mo
$32/user/mo
Free Plan
No
No
Users
185K+ orgs
37K+
Founded
2003
2018
Rating
4.5/5
4.5/5
Best For
SMBs wanting powerful email automation deeply conn...
Sales teams wanting highly personalized cold outre...
Feature-by-Feature Comparison
ActiveCampaignLemlist
89Ease of Use89
94Features94
88Value for Money88
85Customer Support85
87Integrations87
88Mobile App88
AI Verdict
ActiveCampaign leads with a SoftScout Score of 90 vs 90 for Lemlist. ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while Lemlist excels for Sales teams wanting highly personalized cold outreach with custom images. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE LEMLIST IF:
Sales teams wanting highly personalized cold outreach with custom images.
Frequently Asked Questions
Is ActiveCampaign better than Lemlist?
ActiveCampaign scores 90/100 on SoftScout compared to Lemlist's 90/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Lemlist is best for Sales teams wanting highly personalized cold outreach with custom images.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Lemlist have a free plan?
No, Lemlist does not offer a free plan. Plans start from $32/user/mo.
Can I migrate from ActiveCampaign to Lemlist?
Migration between ActiveCampaign and Lemlist depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.