ActiveCampaign vs Marketo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
ActiveCampaign
Marketo
Starting Price
$15/mo
Custom pricing
Free Plan
No
No
Users
185K+ orgs
5K+ orgs
Founded
2003
2006
Rating
4.5/5
4.2/5
Best For
SMBs wanting powerful email automation deeply conn...
Enterprise B2B marketing teams running complex dem...
Feature-by-Feature Comparison
ActiveCampaignMarketo
89Ease of Use83
94Features88
88Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
ActiveCampaign leads with a ToolScout Score of 90 vs 84 for Marketo. ActiveCampaign is best suited for SMBs wanting powerful email automation deeply connected to CRM, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE ACTIVECAMPAIGN IF:
SMBs wanting powerful email automation deeply connected to CRM.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
Frequently Asked Questions
Is ActiveCampaign better than Marketo?
ActiveCampaign scores 90/100 on ToolScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. ActiveCampaign is best for SMBs wanting powerful email automation deeply connected to CRM. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs.
Does ActiveCampaign have a free plan?
No, ActiveCampaign does not offer a free plan. Plans start from $15/mo.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Can I migrate from ActiveCampaign to Marketo?
Migration between ActiveCampaign and Marketo depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.