KnowBe4 vs Wiz: Complete Comparison (2026)

Updated: March 12, 20268 min read

When comparing cybersecurity tools like KnowBe4 and Wiz, it's clear that KnowBe4 focuses on enhancing employee awareness through its best-in-class phishing simulations and a vast library of training content, helping organizations train staff to spot and avoid attacks like spear-phishing and social engineering. Wiz, on the other hand, provides comprehensive cloud security with agentless deployment and advanced visualization tools for full-stack risk prioritization, making it essential for enterprises managing multi-cloud environments. Both tools boast high ratingsβ€”KnowBe4 at 4.6 out of 5 and Wiz at 4.8 out of 5β€”but they cater to different needs, with KnowBe4 priced accessibly at $18 per user per year and Wiz requiring custom enterprise pricing. This distinction highlights how KnowBe4 is geared toward human-centric security training while Wiz excels in automated cloud risk management.

πŸŽ“
KnowBe4
Cybersecurity
92
hiltonsoftware.co Score
VS
πŸ§™
Wiz
Cybersecurity
96
hiltonsoftware.co Score
RECOMMENDED

Quick Comparison

KnowBe4
Wiz
Starting Price
$18/user/yr
Custom pricing
Free Plan
No
No
Users
65K+ orgs
45% of Fortune 100
Founded
2010
2020
Rating
4.6/5
4.8/5
Best For
Companies training employees to recognize and avoi...
Cloud-first enterprises wanting full visibility in...

Feature-by-Feature Comparison

KnowBe4Wiz
97Ease of Use94
92Features99
93Value for Money91
85Customer Support97
86Integrations96
88Scalability93
87Learning Curve88

Pros & Cons at a Glance

KnowBe4
+Best-in-class phishing simulations
+Huge training content library
-Phishing tests can frustrate employees
-Admin portal has quirks
Wiz
+Agentless deployment
+Best cloud security visualization
-Enterprise pricing
-Focused on cloud environments only
AI Verdict

Based on the data, I recommend KnowBe4 for organizations prioritizing employee education, as its extensive phishing simulations and large content library effectively build a stronger human firewall, despite minor admin portal quirks that could frustrate users. Wiz stands out for cloud-first enterprises due to its superior agentless deployment and best-in-class visualization for risk prioritization, though its enterprise-focused pricing might limit accessibility. Ultimately, if your primary concern is preventing phishing through training, go with KnowBe4; otherwise, choose Wiz for in-depth cloud security visibility, as it serves 45% of Fortune 100 companies and was founded more recently in 2020 to address modern cloud challenges.

CHOOSE KNOWBE4 IF:

Companies training employees to recognize and avoid phishing attacks.

CHOOSE WIZ IF:

Cloud-first enterprises wanting full visibility into cloud security risks.

Frequently Asked Questions

What are the key differences in features between KnowBe4 and Wiz?
KnowBe4 differentiates itself with specialized features like best-in-class phishing simulations and a huge library of training content designed to educate employees on recognizing attacks, though these tests can sometimes frustrate users. Wiz, conversely, offers agentless deployment for seamless cloud security visibility and risk prioritization, making it ideal for monitoring full-stack environments, but it's limited to cloud-focused scenarios. Both tools have strong user bases, with KnowBe4 serving over 65,000 organizations since 2010 and Wiz adopted by 45% of Fortune 100 companies.
How do the pricing models and key features of KnowBe4 compare to those of Wiz?
KnowBe4 features a straightforward pricing of $18 per user per year, which includes access to its phishing simulations and extensive training library, making it cost-effective for companies focused on employee awareness. Wiz, however, uses custom enterprise pricing that can be more expensive and is tailored for larger organizations, emphasizing its agentless deployment and cloud visualization tools without the broad training content found in KnowBe4. This pricing difference means KnowBe4 is more accessible for smaller firms, while Wiz suits big enterprises willing to invest in specialized cloud security.
Which tool is better for a company that primarily deals with cloud-based operations?
For a company heavily invested in cloud operations, Wiz is the superior choice due to its full-stack visibility and risk prioritization features, which provide agentless monitoring without disrupting environments, as evidenced by its use in 45% of Fortune 100 companies. KnowBe4, while excellent for general cybersecurity training, doesn't offer the same level of cloud-specific tools, so it might not fully address the needs of cloud-first enterprises. Overall, I'd recommend Wiz for this use case to ensure comprehensive risk management in dynamic cloud settings.
What factors should be considered when migrating from KnowBe4 to Wiz?
When migrating from KnowBe4 to Wiz, first assess if your organization is shifting from employee training to cloud-focused security, as Wiz's agentless deployment requires evaluating your current cloud infrastructure for seamless integration. You'll also need to compare the straightforward $18 per user per year pricing of KnowBe4 with Wiz's custom enterprise costs, which could impact budgeting. Finally, plan for potential data migration and retraining of your team, given Wiz's specialized features versus KnowBe4's user-oriented approach.

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