Keap vs SugarCRM: Complete Comparison (2026)
Choosing between Keap and SugarCRM is a common decision for crm buyers in 2026. Both Keap and SugarCRM are established players, founded in 2001 and 2004 respectively. Keap serves 200K+ users while SugarCRM has 4.5K+ orgs users globally. Keap differentiates with crm and marketing automation, while SugarCRM leads with sales automation and marketing automation. In this head-to-head comparison, Keap earns a higher hiltonsoftware.co score of 84/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Keap and SugarCRM across features, pricing, and user satisfaction, Keap takes the lead with a score of 84/100 versus SugarCRM's 84/100. Keap's key advantages include "powerful automation for smbs" and "all-in-one platform". That said, SugarCRM has its own strengths — particularly "flexible deployment options" — making it a viable alternative for specific use cases.
Neither Keap nor SugarCRM offers a free plan. Keap starts at $199/mo and SugarCRM at $19/user/mo. For the investment, Keap delivers crm and marketing automation, while SugarCRM provides sales automation and marketing automation.
Bottom line: Choose Keap if you need small businesses wanting crm plus marketing automation together. Go with SugarCRM if your priority is mid-market enterprises wanting a highly customizable crm platform. Both are strong crm tools — we recommend trying a trial of each before committing.
Small businesses wanting CRM plus marketing automation together.
Mid-market enterprises wanting a highly customizable CRM platform.