HubSpot CRM vs Salesforce: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
HubSpot CRM
Salesforce
Starting Price
$20/user/mo
$25/user/mo
Free Plan
Yes
No
Users
216K+ orgs
150K+ orgs
Founded
2006
1999
Rating
4.5/5
4.4/5
Best For
SMBs wanting a free, all-in-one CRM and marketing ...
Enterprises needing comprehensive CRM and business...
Feature-by-Feature Comparison
HubSpot CRMSalesforce
92Ease of Use87
94Features92
94Value for Money86
85Customer Support83
87Integrations85
88Mobile App86
AI Verdict
HubSpot CRM leads with a ToolScout Score of 90 vs 88 for Salesforce. HubSpot CRM is best suited for SMBs wanting a free, all-in-one CRM and marketing platform, while Salesforce excels for Enterprises needing comprehensive CRM and business automation. Both are strong options in the CRM space.
CHOOSE HUBSPOT CRM IF:
SMBs wanting a free, all-in-one CRM and marketing platform.
CHOOSE SALESFORCE IF:
Enterprises needing comprehensive CRM and business automation.
Frequently Asked Questions
Is HubSpot CRM better than Salesforce?
HubSpot CRM scores 90/100 on ToolScout compared to Salesforce's 88/100. However, the best choice depends on your specific needs. HubSpot CRM is best for SMBs wanting a free, all-in-one CRM and marketing platform. Salesforce is best for Enterprises needing comprehensive CRM and business automation.
Does HubSpot CRM have a free plan?
Yes, HubSpot CRM offers a free plan. Paid plans start from $20/user/mo.
Does Salesforce have a free plan?
No, Salesforce does not offer a free plan. Plans start from $25/user/mo.
Can I migrate from HubSpot CRM to Salesforce?
Migration between HubSpot CRM and Salesforce depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.