Hotjar vs Qlik Sense: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Hotjar
Qlik Sense
Starting Price
$32/mo
$20/user/mo
Free Plan
Yes
No
Users
1.3M+ websites
40K+ orgs
Founded
2014
1993
Rating
4.6/5
4.3/5
Best For
UX designers and marketers understanding where use...
Data analysts wanting powerful associative data ex...
Feature-by-Feature Comparison
HotjarQlik Sense
94Ease of Use85
96Features90
96Value for Money84
87Customer Support81
89Integrations83
90Mobile App84
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 86 for Qlik Sense. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Qlik Sense excels for Data analysts wanting powerful associative data exploration and discovery. Both are strong options in the Analytics & BI space.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
CHOOSE QLIK SENSE IF:
Data analysts wanting powerful associative data exploration and discovery.
Frequently Asked Questions
Is Hotjar better than Qlik Sense?
Hotjar scores 92/100 on ToolScout compared to Qlik Sense's 86/100. However, the best choice depends on your specific needs. Hotjar is best for UX designers and marketers understanding where users click and drop off. Qlik Sense is best for Data analysts wanting powerful associative data exploration and discovery.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Does Qlik Sense have a free plan?
No, Qlik Sense does not offer a free plan. Plans start from $20/user/mo.
Can I migrate from Hotjar to Qlik Sense?
Migration between Hotjar and Qlik Sense depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.