Google Analytics vs Hotjar: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Google Analytics
Hotjar
Starting Price
Free (GA4)
$32/mo
Free Plan
Yes
Yes
Users
50M+ websites
1.3M+ websites
Founded
2005
2014
Rating
4.4/5
4.6/5
Best For
Every website owner wanting free, comprehensive we...
UX designers and marketers understanding where use...
Feature-by-Feature Comparison
Google AnalyticsHotjar
90Ease of Use94
92Features96
92Value for Money96
83Customer Support87
85Integrations89
86Mobile App90
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 88 for Google Analytics. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Google Analytics excels for Every website owner wanting free, comprehensive web traffic analytics. Both are strong options in the Analytics & BI space.
CHOOSE GOOGLE ANALYTICS IF:
Every website owner wanting free, comprehensive web traffic analytics.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
Frequently Asked Questions
Is Google Analytics better than Hotjar?
Hotjar scores 92/100 on ToolScout compared to Google Analytics's 88/100. However, the best choice depends on your specific needs. Google Analytics is best for Every website owner wanting free, comprehensive web traffic analytics. Hotjar is best for UX designers and marketers understanding where users click and drop off.
Does Google Analytics have a free plan?
Yes, Google Analytics offers a free plan. Paid plans start from Free (GA4).
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Can I migrate from Google Analytics to Hotjar?
Migration between Google Analytics and Hotjar depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.