Hotjar vs Looker: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Hotjar
Looker
Starting Price
$32/mo
Custom pricing
Free Plan
Yes
No
Users
1.3M+ websites
2.5K+ orgs
Founded
2014
2012
Rating
4.6/5
4.4/5
Best For
UX designers and marketers understanding where use...
Data-driven companies wanting a governed, consiste...
Feature-by-Feature Comparison
HotjarLooker
94Ease of Use87
96Features92
96Value for Money86
87Customer Support83
89Integrations85
90Mobile App86
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 88 for Looker. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Looker excels for Data-driven companies wanting a governed, consistent metrics platform. Both are strong options in the Analytics & BI space.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
CHOOSE LOOKER IF:
Data-driven companies wanting a governed, consistent metrics platform.
Frequently Asked Questions
Is Hotjar better than Looker?
Hotjar scores 92/100 on ToolScout compared to Looker's 88/100. However, the best choice depends on your specific needs. Hotjar is best for UX designers and marketers understanding where users click and drop off. Looker is best for Data-driven companies wanting a governed, consistent metrics platform.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Does Looker have a free plan?
No, Looker does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Hotjar to Looker?
Migration between Hotjar and Looker depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.