Braze vs Lemlist: Complete Comparison (2026)
Choosing between Braze and Lemlist is a common decision for marketing automation buyers in 2026. Braze has been in the market since 2011, giving it a 7-year head start over Lemlist (founded 2018). Braze serves 1.5K+ orgs users while Lemlist has 37K+ users globally. Braze differentiates with push notifications and in-app messaging, while Lemlist leads with personalized images and multi-channel sequences. In this head-to-head comparison, Braze earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Braze and Lemlist across features, pricing, and user satisfaction, Braze takes the lead with a score of 90/100 versus Lemlist's 90/100. Braze's key advantages include "best-in-class mobile push notifications" and "powerful cross-channel canvas". That said, Lemlist has its own strengths — particularly "unique personalized image feature" — making it a viable alternative for specific use cases.
Neither Braze nor Lemlist offers a free plan. Braze starts at Custom pricing and Lemlist at $32/user/mo. For the investment, Braze delivers push notifications and in-app messaging, while Lemlist provides personalized images and multi-channel sequences.
Bottom line: Choose Braze if you need consumer apps wanting sophisticated multi-channel customer engagement. Go with Lemlist if your priority is sales teams wanting highly personalized cold outreach with custom images. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Consumer apps wanting sophisticated multi-channel customer engagement.
Sales teams wanting highly personalized cold outreach with custom images.