Braze vs Klaviyo (Marketing): Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Braze
Klaviyo (Marketing)
Starting Price
Custom pricing
$20/mo
Free Plan
No
Yes
Users
1.5K+ orgs
130K+ orgs
Founded
2011
2012
Rating
4.5/5
4.6/5
Best For
Consumer apps wanting sophisticated multi-channel ...
E-commerce stores wanting powerful behavioral mark...
Feature-by-Feature Comparison
BrazeKlaviyo (Marketing)
89Ease of Use94
94Features96
88Value for Money96
85Customer Support87
87Integrations89
88Mobile App90
AI Verdict
Klaviyo (Marketing) leads with a ToolScout Score of 92 vs 90 for Braze. Klaviyo (Marketing) is best suited for E-commerce stores wanting powerful behavioral marketing automation, while Braze excels for Consumer apps wanting sophisticated multi-channel customer engagement. Both are strong options in the Marketing Automation space.
CHOOSE BRAZE IF:
Consumer apps wanting sophisticated multi-channel customer engagement.
CHOOSE KLAVIYO (MARKETING) IF:
E-commerce stores wanting powerful behavioral marketing automation.
Frequently Asked Questions
Is Braze better than Klaviyo (Marketing)?
Klaviyo (Marketing) scores 92/100 on ToolScout compared to Braze's 90/100. However, the best choice depends on your specific needs. Braze is best for Consumer apps wanting sophisticated multi-channel customer engagement. Klaviyo (Marketing) is best for E-commerce stores wanting powerful behavioral marketing automation.
Does Braze have a free plan?
No, Braze does not offer a free plan. Plans start from Custom pricing.
Does Klaviyo (Marketing) have a free plan?
Yes, Klaviyo (Marketing) offers a free plan. Paid plans start from $20/mo.
Can I migrate from Braze to Klaviyo (Marketing)?
Migration between Braze and Klaviyo (Marketing) depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.