Choosing between Bitrix24 and Keap is a common decision for crm buyers in 2026. Keap has been in the market since 2001, giving it a 11-year head start over Bitrix24 (founded 2012). Bitrix24 serves 12M+ users while Keap has 200K+ users globally. Bitrix24 differentiates with crm and project management, while Keap leads with crm and marketing automation. In this head-to-head comparison, Keap earns a higher hiltonsoftware.co score of 84/100 — but the right choice depends on your specific needs, budget, and team size.
AI Verdict
After comparing Bitrix24 and Keap across features, pricing, and user satisfaction, Keap takes the lead with a score of 84/100 versus Bitrix24's 82/100. Keap's key advantages include "powerful automation for smbs" and "all-in-one platform". That said, Bitrix24 has its own strengths — particularly "incredibly feature-rich free plan" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Bitrix24 offers a free plan, making it more accessible for individuals and small teams exploring crm solutions. Keap starts at $199/mo with no free tier, but often justifies the cost with crm and marketing automation.
Bottom line: Choose Bitrix24 if you need smbs wanting a free all-in-one crm and business management platform. Go with Keap if your priority is small businesses wanting crm plus marketing automation together. Both are strong crm tools — we recommend trying the free plan of each before committing.
CHOOSE BITRIX24 IF:
SMBs wanting a free all-in-one CRM and business management platform.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is Bitrix24 better than Keap in 2026?
Keap scores 84/100 on hiltonsoftware.co compared to Bitrix24's 82/100. Bitrix24 stands out for "incredibly feature-rich free plan" and is best for SMBs wanting a free all-in-one CRM and business management platform. Keap is known for "powerful automation for smbs" and suits Small businesses wanting CRM plus marketing automation together. Your specific workflow and team size should guide the decision.
What is the pricing difference between Bitrix24 and Keap?
Bitrix24 offers a free plan while Keap starts at $199/mo, making Bitrix24 the more budget-friendly option. When comparing value, consider that Bitrix24 (founded 2012, 12M+ users) includes features like CRM, Project management, Website builder. Keap (founded 2001, 200K+ users) offers CRM, Marketing automation, E-commerce. The right choice depends on which features matter most to your team.
What are the main differences between Bitrix24 and Keap?
The key differences come down to focus and approach. Bitrix24 excels at CRM, Project management, Website builder, while Keap focuses on CRM, Marketing automation, E-commerce. Bitrix24's main advantage is "incredibly feature-rich free plan", though some users note "interface is overwhelming". Keap's strength is "powerful automation for smbs", but "high starting price" can be a drawback. Both serve the CRM market but target different user profiles.
Can I switch from Bitrix24 to Keap?
Switching between Bitrix24 and Keap is possible since both operate in the CRM space. Before migrating, export your data from Bitrix24 and check Keap's import capabilities. Key features to verify compatibility: CRM, Project management, Website builder (Bitrix24) vs CRM, Marketing automation, E-commerce (Keap). Consider running both tools in parallel during a trial period to ensure a smooth transition.
Which is better for small teams: Bitrix24 or Keap?
For small teams, Bitrix24 has an advantage with its free plan, letting you get started without financial commitment. Bitrix24 is best for SMBs wanting a free all-in-one CRM and business management platform. Keap (starting at $199/mo) may be worth the investment if your team specifically needs CRM, Marketing automation, E-commerce.