Bitrix24 vs Insightly: Complete Comparison (2026)
Choosing between Bitrix24 and Insightly is a common decision for crm buyers in 2026. Both Bitrix24 and Insightly are established players, founded in 2012 and 2009 respectively. Bitrix24 serves 12M+ users while Insightly has 25K+ orgs users globally. Bitrix24 differentiates with crm and project management, while Insightly leads with contact management and project delivery. In this head-to-head comparison, Insightly earns a higher hiltonsoftware.co score of 84/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Bitrix24 and Insightly across features, pricing, and user satisfaction, Insightly takes the lead with a score of 84/100 versus Bitrix24's 82/100. Insightly's key advantages include "crm plus project management" and "good for service businesses". That said, Bitrix24 has its own strengths — particularly "incredibly feature-rich free plan" — making it a viable alternative for specific use cases.
Both Bitrix24 and Insightly offer free plans, lowering the barrier to entry. Bitrix24's paid plans start at $49/mo (5 users) while Insightly begins at $29/user/mo. Evaluate which paid features — Website builder, Contact center (Bitrix24) vs Workflow automation, Reporting (Insightly) — justify upgrading for your team.
Bottom line: Choose Bitrix24 if you need smbs wanting a free all-in-one crm and business management platform. Go with Insightly if your priority is service businesses managing both sales and project delivery. Both are strong crm tools — we recommend trying the free plan of each before committing.
SMBs wanting a free all-in-one CRM and business management platform.
Service businesses managing both sales and project delivery.