Amplitude vs Metabase: Complete Comparison (2026)
Choosing between Amplitude and Metabase is a common decision for analytics & bi buyers in 2026. Both Amplitude and Metabase are established players, founded in 2012 and 2014 respectively. Amplitude serves 3.5K+ orgs users while Metabase has 100K+ users globally. Amplitude differentiates with user journey analysis and behavioral cohorts, while Metabase leads with no-code queries and dashboards. In this head-to-head comparison, Amplitude earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Amplitude and Metabase across features, pricing, and user satisfaction, Amplitude takes the lead with a score of 90/100 versus Metabase's 90/100. Amplitude's key advantages include "excellent product analytics" and "generous free tier up to 10m events". That said, Metabase has its own strengths — particularly "free and open source self-hosted" — making it a viable alternative for specific use cases.
Both Amplitude and Metabase offer free plans, lowering the barrier to entry. Amplitude's paid plans start at $49/mo while Metabase begins at $500/mo (cloud). Evaluate which paid features — A/B test analysis, Predictions (Amplitude) vs Self-hosted option, Embedding (Metabase) — justify upgrading for your team.
Bottom line: Choose Amplitude if you need product and growth teams analyzing user behavior and optimizing funnels. Go with Metabase if your priority is startups and teams wanting free, easy bi without a data engineering team. Both are strong analytics & bi tools — we recommend trying the free plan of each before committing.
Product and growth teams analyzing user behavior and optimizing funnels.
Startups and teams wanting free, easy BI without a data engineering team.