Choosing between Agile CRM and Keap is a common decision for crm buyers in 2026. Keap has been in the market since 2001, giving it a 12-year head start over Agile CRM (founded 2013). Agile CRM serves 15K+ orgs users while Keap has 200K+ users globally. Agile CRM differentiates with contact management and marketing automation, while Keap leads with crm and marketing automation. In this head-to-head comparison, Keap earns a higher hiltonsoftware.co score of 84/100 — but the right choice depends on your specific needs, budget, and team size.
AI Verdict
After comparing Agile CRM and Keap across features, pricing, and user satisfaction, Keap takes the lead with a score of 84/100 versus Agile CRM's 82/100. Keap's key advantages include "powerful automation for smbs" and "all-in-one platform". That said, Agile CRM has its own strengths — particularly "very affordable all-in-one platform" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Agile CRM offers a free plan, making it more accessible for individuals and small teams exploring crm solutions. Keap starts at $199/mo with no free tier, but often justifies the cost with crm and marketing automation.
Bottom line: Choose Agile CRM if you need budget-conscious smbs wanting crm, marketing, and support in one tool. Go with Keap if your priority is small businesses wanting crm plus marketing automation together. Both are strong crm tools — we recommend trying the free plan of each before committing.
CHOOSE AGILE CRM IF:
Budget-conscious SMBs wanting CRM, marketing, and support in one tool.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is Agile CRM better than Keap in 2026?
Keap scores 84/100 on hiltonsoftware.co compared to Agile CRM's 82/100. Agile CRM stands out for "very affordable all-in-one platform" and is best for Budget-conscious SMBs wanting CRM, marketing, and support in one tool. Keap is known for "powerful automation for smbs" and suits Small businesses wanting CRM plus marketing automation together. Your specific workflow and team size should guide the decision.
What is the pricing difference between Agile CRM and Keap?
Agile CRM offers a free plan while Keap starts at $199/mo, making Agile CRM the more budget-friendly option. When comparing value, consider that Agile CRM (founded 2013, 15K+ orgs users) includes features like Contact management, Marketing automation, Web analytics. Keap (founded 2001, 200K+ users) offers CRM, Marketing automation, E-commerce. The right choice depends on which features matter most to your team.
What are the main differences between Agile CRM and Keap?
The key differences come down to focus and approach. Agile CRM excels at Contact management, Marketing automation, Web analytics, while Keap focuses on CRM, Marketing automation, E-commerce. Agile CRM's main advantage is "very affordable all-in-one platform", though some users note "interface feels dated". Keap's strength is "powerful automation for smbs", but "high starting price" can be a drawback. Both serve the CRM market but target different user profiles.
Can I switch from Agile CRM to Keap?
Switching between Agile CRM and Keap is possible since both operate in the CRM space. Before migrating, export your data from Agile CRM and check Keap's import capabilities. Key features to verify compatibility: Contact management, Marketing automation, Web analytics (Agile CRM) vs CRM, Marketing automation, E-commerce (Keap). Consider running both tools in parallel during a trial period to ensure a smooth transition.
Which is better for small teams: Agile CRM or Keap?
For small teams, Agile CRM has an advantage with its free plan, letting you get started without financial commitment. Agile CRM is best for Budget-conscious SMBs wanting CRM, marketing, and support in one tool. Keap (starting at $199/mo) may be worth the investment if your team specifically needs CRM, Marketing automation, E-commerce.