ActiveCampaign CRM vs Bitrix24: Complete Comparison (2026)
Choosing between ActiveCampaign CRM and Bitrix24 is a common decision for crm buyers in 2026. ActiveCampaign CRM has been in the market since 2003, giving it a 9-year head start over Bitrix24 (founded 2012). ActiveCampaign CRM serves 185K+ orgs users while Bitrix24 has 12M+ users globally. ActiveCampaign CRM differentiates with contact crm and deal tracking, while Bitrix24 leads with crm and project management. In this head-to-head comparison, ActiveCampaign CRM earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing ActiveCampaign CRM and Bitrix24 across features, pricing, and user satisfaction, ActiveCampaign CRM takes the lead with a score of 90/100 versus Bitrix24's 82/100. ActiveCampaign CRM's key advantages include "excellent email plus crm combo" and "powerful automation builder". That said, Bitrix24 has its own strengths — particularly "incredibly feature-rich free plan" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Bitrix24 offers a free plan, making it more accessible for individuals and small teams exploring crm solutions. ActiveCampaign CRM starts at $15/mo with no free tier, but often justifies the cost with contact crm and deal tracking.
Bottom line: Choose ActiveCampaign CRM if you need marketers who need crm deeply tied to email automation. Go with Bitrix24 if your priority is smbs wanting a free all-in-one crm and business management platform. Both are strong crm tools — we recommend trying the free plan of each before committing.
Marketers who need CRM deeply tied to email automation.
SMBs wanting a free all-in-one CRM and business management platform.