Act-On vs SharpSpring: Complete Comparison (2026)
Choosing between Act-On and SharpSpring is a common decision for marketing automation buyers in 2026. Both Act-On and SharpSpring are established players, founded in 2008 and 2012 respectively. Act-On serves 4K+ orgs users while SharpSpring has 10K+ orgs users globally. Act-On differentiates with lead nurturing and email marketing, while SharpSpring leads with email automation and crm. In this head-to-head comparison, SharpSpring earns a higher hiltonsoftware.co score of 86/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Act-On and SharpSpring across features, pricing, and user satisfaction, SharpSpring takes the lead with a score of 86/100 versus Act-On's 84/100. SharpSpring's key advantages include "more affordable than hubspot enterprise" and "good for agencies with re-brandable platform". That said, Act-On has its own strengths — particularly "good for mid-market b2b" — making it a viable alternative for specific use cases.
Neither Act-On nor SharpSpring offers a free plan. Act-On starts at $900/mo and SharpSpring at $449/mo. For the investment, Act-On delivers lead nurturing and email marketing, while SharpSpring provides email automation and crm.
Bottom line: Choose Act-On if you need mid-market b2b companies wanting dedicated marketing automation beyond email. Go with SharpSpring if your priority is agencies wanting white-label marketing automation at a lower cost than hubspot. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Agencies wanting white-label marketing automation at a lower cost than HubSpot.