Act-On vs Omnisend (Marketing): Complete Comparison (2026)
Choosing between Act-On and Omnisend (Marketing) is a common decision for marketing automation buyers in 2026. Act-On has been in the market since 2008, giving it a 6-year head start over Omnisend (Marketing) (founded 2014). Act-On serves 4K+ orgs users while Omnisend (Marketing) has 125K+ orgs users globally. Act-On differentiates with lead nurturing and email marketing, while Omnisend (Marketing) leads with pre-built automation workflows and sms and push. In this head-to-head comparison, Omnisend (Marketing) earns a higher hiltonsoftware.co score of 92/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Act-On and Omnisend (Marketing) across features, pricing, and user satisfaction, Omnisend (Marketing) takes the lead with a score of 92/100 versus Act-On's 84/100. Omnisend (Marketing)'s key advantages include "pre-built e-commerce workflows save time" and "omnichannel automation". That said, Act-On has its own strengths — particularly "good for mid-market b2b" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Omnisend (Marketing) offers a free plan, making it more accessible for individuals and small teams exploring marketing automation solutions. Act-On starts at $900/mo with no free tier, but often justifies the cost with lead nurturing and email marketing.
Bottom line: Choose Act-On if you need mid-market b2b companies wanting dedicated marketing automation beyond email. Go with Omnisend (Marketing) if your priority is e-commerce brands wanting ready-made automation workflows across all channels. Both are strong marketing automation tools — we recommend trying the free plan of each before committing.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
E-commerce brands wanting ready-made automation workflows across all channels.