Act-On vs Moosend: Complete Comparison (2026)
Choosing between Act-On and Moosend is a common decision for marketing automation buyers in 2026. Both Act-On and Moosend are established players, founded in 2008 and 2011 respectively. Act-On serves 4K+ orgs users while Moosend has 100K+ users globally. Act-On differentiates with lead nurturing and email marketing, while Moosend leads with email campaigns and automation workflows. In this head-to-head comparison, Moosend earns a higher hiltonsoftware.co score of 92/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Act-On and Moosend across features, pricing, and user satisfaction, Moosend takes the lead with a score of 92/100 versus Act-On's 84/100. Moosend's key advantages include "very affordable pricing" and "user-friendly interface". That said, Act-On has its own strengths — particularly "good for mid-market b2b" — making it a viable alternative for specific use cases.
On pricing, there's a clear difference: Moosend offers a free plan, making it more accessible for individuals and small teams exploring marketing automation solutions. Act-On starts at $900/mo with no free tier, but often justifies the cost with lead nurturing and email marketing.
Bottom line: Choose Act-On if you need mid-market b2b companies wanting dedicated marketing automation beyond email. Go with Moosend if your priority is budget-focused marketers wanting solid automation at low cost. Both are strong marketing automation tools — we recommend trying the free plan of each before committing.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Budget-focused marketers wanting solid automation at low cost.