Act-On vs Customer.io: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Customer.io
Starting Price
$900/mo
$100/mo
Free Plan
No
No
Users
4K+ orgs
7.5K+ orgs
Founded
2008
2012
Rating
4.2/5
4.7/5
Best For
Mid-market B2B companies wanting dedicated marketi...
SaaS companies sending complex behavior-triggered ...
Feature-by-Feature Comparison
Act-OnCustomer.io
83Ease of Use93
88Features98
82Value for Money92
79Customer Support89
81Integrations91
82Mobile App92
AI Verdict
Customer.io leads with a ToolScout Score of 94 vs 84 for Act-On. Customer.io is best suited for SaaS companies sending complex behavior-triggered lifecycle emails, while Act-On excels for Mid-market B2B companies wanting dedicated marketing automation beyond email. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE CUSTOMER.IO IF:
SaaS companies sending complex behavior-triggered lifecycle emails.
Frequently Asked Questions
Is Act-On better than Customer.io?
Customer.io scores 94/100 on ToolScout compared to Act-On's 84/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Customer.io is best for SaaS companies sending complex behavior-triggered lifecycle emails.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Customer.io have a free plan?
No, Customer.io does not offer a free plan. Plans start from $100/mo.
Can I migrate from Act-On to Customer.io?
Migration between Act-On and Customer.io depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.