Act-On vs Braze: Complete Comparison (2026)
Choosing between Act-On and Braze is a common decision for marketing automation buyers in 2026. Both Act-On and Braze are established players, founded in 2008 and 2011 respectively. Act-On serves 4K+ orgs users while Braze has 1.5K+ orgs users globally. Act-On differentiates with lead nurturing and email marketing, while Braze leads with push notifications and in-app messaging. In this head-to-head comparison, Braze earns a higher hiltonsoftware.co score of 90/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Act-On and Braze across features, pricing, and user satisfaction, Braze takes the lead with a score of 90/100 versus Act-On's 84/100. Braze's key advantages include "best-in-class mobile push notifications" and "powerful cross-channel canvas". That said, Act-On has its own strengths — particularly "good for mid-market b2b" — making it a viable alternative for specific use cases.
Neither Act-On nor Braze offers a free plan. Act-On starts at $900/mo and Braze at Custom pricing. For the investment, Act-On delivers lead nurturing and email marketing, while Braze provides push notifications and in-app messaging.
Bottom line: Choose Act-On if you need mid-market b2b companies wanting dedicated marketing automation beyond email. Go with Braze if your priority is consumer apps wanting sophisticated multi-channel customer engagement. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Consumer apps wanting sophisticated multi-channel customer engagement.