Act-On vs Autopilot: Complete Comparison (2026)
Choosing between Act-On and Autopilot is a common decision for marketing automation buyers in 2026. Both Act-On and Autopilot are established players, founded in 2008 and 2012 respectively. Act-On serves 4K+ orgs users while Autopilot has 12K+ orgs users globally. Act-On differentiates with lead nurturing and email marketing, while Autopilot leads with journey builder and email and sms. In this head-to-head comparison, Autopilot earns a higher hiltonsoftware.co score of 86/100 — but the right choice depends on your specific needs, budget, and team size.
Quick Comparison
Feature-by-Feature Comparison
Pros & Cons at a Glance
After comparing Act-On and Autopilot across features, pricing, and user satisfaction, Autopilot takes the lead with a score of 86/100 versus Act-On's 84/100. Autopilot's key advantages include "visual journey builder is exceptional" and "built-in cdp and analytics". That said, Act-On has its own strengths — particularly "good for mid-market b2b" — making it a viable alternative for specific use cases.
Neither Act-On nor Autopilot offers a free plan. Act-On starts at $900/mo and Autopilot at $99/mo. For the investment, Act-On delivers lead nurturing and email marketing, while Autopilot provides journey builder and email and sms.
Bottom line: Choose Act-On if you need mid-market b2b companies wanting dedicated marketing automation beyond email. Go with Autopilot if your priority is marketing teams wanting visual customer journey automation with analytics. Both are strong marketing automation tools — we recommend trying a trial of each before committing.
Mid-market B2B companies wanting dedicated marketing automation beyond email.
Marketing teams wanting visual customer journey automation with analytics.