Klaviyo vs Omnisend: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Klaviyo
Omnisend
Starting Price
$20/mo
$16/mo
Free Plan
Yes
Yes
Users
130K+ orgs
125K+ orgs
Founded
2012
2014
Rating
4.6/5
4.6/5
Best For
E-commerce brands on Shopify wanting data-driven e...
E-commerce brands wanting omnichannel marketing au...
Feature-by-Feature Comparison
KlaviyoOmnisend
94Ease of Use94
96Features96
96Value for Money96
87Customer Support87
89Integrations89
90Mobile App90
AI Verdict
Klaviyo leads with a ToolScout Score of 92 vs 92 for Omnisend. Klaviyo is best suited for E-commerce brands on Shopify wanting data-driven email marketing, while Omnisend excels for E-commerce brands wanting omnichannel marketing automation. Both are strong options in the Email Marketing space.
CHOOSE KLAVIYO IF:
E-commerce brands on Shopify wanting data-driven email marketing.
CHOOSE OMNISEND IF:
E-commerce brands wanting omnichannel marketing automation.
Frequently Asked Questions
Is Klaviyo better than Omnisend?
Klaviyo scores 92/100 on ToolScout compared to Omnisend's 92/100. However, the best choice depends on your specific needs. Klaviyo is best for E-commerce brands on Shopify wanting data-driven email marketing. Omnisend is best for E-commerce brands wanting omnichannel marketing automation.
Does Klaviyo have a free plan?
Yes, Klaviyo offers a free plan. Paid plans start from $20/mo.
Does Omnisend have a free plan?
Yes, Omnisend offers a free plan. Paid plans start from $16/mo.
Can I migrate from Klaviyo to Omnisend?
Migration between Klaviyo and Omnisend depends on the specific features you use. Both tools are in the Email Marketing category. Check each tool's import/export options for data portability before switching.