Hotjar vs Looker Studio: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Hotjar
Looker Studio
Starting Price
$32/mo
Free
Free Plan
Yes
Yes
Users
1.3M+ websites
10M+
Founded
2014
2016
Rating
4.6/5
4.3/5
Best For
UX designers and marketers understanding where use...
Marketers and analysts wanting free dashboard repo...
Feature-by-Feature Comparison
HotjarLooker Studio
94Ease of Use88
96Features90
96Value for Money90
87Customer Support81
89Integrations83
90Mobile App84
AI Verdict
Hotjar leads with a ToolScout Score of 92 vs 86 for Looker Studio. Hotjar is best suited for UX designers and marketers understanding where users click and drop off, while Looker Studio excels for Marketers and analysts wanting free dashboard reporting on Google data. Both are strong options in the Analytics & BI space.
CHOOSE HOTJAR IF:
UX designers and marketers understanding where users click and drop off.
CHOOSE LOOKER STUDIO IF:
Marketers and analysts wanting free dashboard reporting on Google data.
Frequently Asked Questions
Is Hotjar better than Looker Studio?
Hotjar scores 92/100 on ToolScout compared to Looker Studio's 86/100. However, the best choice depends on your specific needs. Hotjar is best for UX designers and marketers understanding where users click and drop off. Looker Studio is best for Marketers and analysts wanting free dashboard reporting on Google data.
Does Hotjar have a free plan?
Yes, Hotjar offers a free plan. Paid plans start from $32/mo.
Does Looker Studio have a free plan?
Yes, Looker Studio offers a free plan. Paid plans start from Free.
Can I migrate from Hotjar to Looker Studio?
Migration between Hotjar and Looker Studio depends on the specific features you use. Both tools are in the Analytics & BI category. Check each tool's import/export options for data portability before switching.