Freshsales vs Keap: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Freshsales
Keap
Starting Price
$15/user/mo
$199/mo
Free Plan
Yes
No
Users
60K+ orgs
200K+
Founded
2010
2001
Rating
4.4/5
4.2/5
Best For
Sales teams wanting CRM with built-in communicatio...
Small businesses wanting CRM plus marketing automa...
Feature-by-Feature Comparison
FreshsalesKeap
90Ease of Use83
92Features88
92Value for Money82
83Customer Support79
85Integrations81
86Mobile App82
AI Verdict
Freshsales leads with a ToolScout Score of 88 vs 84 for Keap. Freshsales is best suited for Sales teams wanting CRM with built-in communication tools, while Keap excels for Small businesses wanting CRM plus marketing automation together. Both are strong options in the CRM space.
CHOOSE FRESHSALES IF:
Sales teams wanting CRM with built-in communication tools.
CHOOSE KEAP IF:
Small businesses wanting CRM plus marketing automation together.
Frequently Asked Questions
Is Freshsales better than Keap?
Freshsales scores 88/100 on ToolScout compared to Keap's 84/100. However, the best choice depends on your specific needs. Freshsales is best for Sales teams wanting CRM with built-in communication tools. Keap is best for Small businesses wanting CRM plus marketing automation together.
Does Freshsales have a free plan?
Yes, Freshsales offers a free plan. Paid plans start from $15/user/mo.
Does Keap have a free plan?
No, Keap does not offer a free plan. Plans start from $199/mo.
Can I migrate from Freshsales to Keap?
Migration between Freshsales and Keap depends on the specific features you use. Both tools are in the CRM category. Check each tool's import/export options for data portability before switching.