Braze vs Marketo: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Braze
Marketo
Starting Price
Custom pricing
Custom pricing
Free Plan
No
No
Users
1.5K+ orgs
5K+ orgs
Founded
2011
2006
Rating
4.5/5
4.2/5
Best For
Consumer apps wanting sophisticated multi-channel ...
Enterprise B2B marketing teams running complex dem...
Feature-by-Feature Comparison
BrazeMarketo
89Ease of Use83
94Features88
88Value for Money82
85Customer Support79
87Integrations81
88Mobile App82
AI Verdict
Braze leads with a ToolScout Score of 90 vs 84 for Marketo. Braze is best suited for Consumer apps wanting sophisticated multi-channel customer engagement, while Marketo excels for Enterprise B2B marketing teams running complex demand generation programs. Both are strong options in the Marketing Automation space.
CHOOSE BRAZE IF:
Consumer apps wanting sophisticated multi-channel customer engagement.
CHOOSE MARKETO IF:
Enterprise B2B marketing teams running complex demand generation programs.
Frequently Asked Questions
Is Braze better than Marketo?
Braze scores 90/100 on ToolScout compared to Marketo's 84/100. However, the best choice depends on your specific needs. Braze is best for Consumer apps wanting sophisticated multi-channel customer engagement. Marketo is best for Enterprise B2B marketing teams running complex demand generation programs.
Does Braze have a free plan?
No, Braze does not offer a free plan. Plans start from Custom pricing.
Does Marketo have a free plan?
No, Marketo does not offer a free plan. Plans start from Custom pricing.
Can I migrate from Braze to Marketo?
Migration between Braze and Marketo depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.