Act-On vs Pardot: Complete Comparison (2026)
Updated: March 7, 20268 min read
VS
Quick Comparison
Act-On
Pardot
Starting Price
$900/mo
$1250/mo
Free Plan
No
No
Users
4K+ orgs
4K+ orgs
Founded
2008
2007
Rating
4.2/5
4.1/5
Best For
Mid-market B2B companies wanting dedicated marketi...
Salesforce-heavy B2B companies doing lead nurturin...
Feature-by-Feature Comparison
Act-OnPardot
83Ease of Use81
88Features86
82Value for Money80
79Customer Support77
81Integrations79
82Mobile App80
AI Verdict
Act-On leads with a ToolScout Score of 84 vs 82 for Pardot. Act-On is best suited for Mid-market B2B companies wanting dedicated marketing automation beyond email, while Pardot excels for Salesforce-heavy B2B companies doing lead nurturing and scoring. Both are strong options in the Marketing Automation space.
CHOOSE ACT-ON IF:
Mid-market B2B companies wanting dedicated marketing automation beyond email.
CHOOSE PARDOT IF:
Salesforce-heavy B2B companies doing lead nurturing and scoring.
Frequently Asked Questions
Is Act-On better than Pardot?
Act-On scores 84/100 on ToolScout compared to Pardot's 82/100. However, the best choice depends on your specific needs. Act-On is best for Mid-market B2B companies wanting dedicated marketing automation beyond email. Pardot is best for Salesforce-heavy B2B companies doing lead nurturing and scoring.
Does Act-On have a free plan?
No, Act-On does not offer a free plan. Plans start from $900/mo.
Does Pardot have a free plan?
No, Pardot does not offer a free plan. Plans start from $1250/mo.
Can I migrate from Act-On to Pardot?
Migration between Act-On and Pardot depends on the specific features you use. Both tools are in the Marketing Automation category. Check each tool's import/export options for data portability before switching.